If you want to look cool — but kinda a douche — buy Arc’teryx.
Great stuff. But by far the most overpriced in the industry.
Though launched in Vancouver, Canada, I’ve only ever been able to afford one piece of Arc’teryx gear. A cap. 
It’s currently owned by Amer Sports, Inc., Finland. Which is owned by the Chinese company Anta Sports since 2019.
Click PLAY or watch it on YouTube.